Cuisinart
The ask
Following a recent print rebrand, Cuisinart needed updated digital brand guidelines and a refreshed look for the .com. Over a three month engagement, we translated the new branding for digital and applied it to a number of high-traffic pages. Our work was so well-recognized that Cuisinart engaged Publicis Sapient for a new project with their partner brand, Conair.
Bringing it to life
I was responsible for building a robust foundational design system. I ensured each UI element and page component was built correctly—flexible enough for all use cases, and scalable for all breakpoints. I collaborated closely with the engineering team to validate the designs and co-created with three other designers to build out pages.
