Conair
2024
Role: Senior Designer
Agency: Publicis Sapient
The ask
Conair needed to transform its static e-commerce site into a dynamic, modern digital platform with engaging content to inspire its users. As a legacy brand, it was essential to honor their traditional values while elevating them to stand out in the competitive beauty and skincare market.
Bringing it to life
Guided by insights from competitive research and stakeholder interviews, I developed a new design language for Conair. Within six weeks, I delivered a fully accessible and flexible design system with over 45 desktop and mobile elements and an organized token system. Mentoring a junior designer, we collaborated to create page comps that highlighted the design system's adaptability and fresh branding.
